Whirlybird Granola, a Cincinnati, OH-based brand focused on a transparent and authentic approach to “small batch” granola, is launching an innovation in packaging. Soon to be available online and at select retailers at a suggested retail price of $2.49 for each two-ounce unit is a convenient package for the grab-and-go consumer. The new product is also an example of Whirlybird looking to offer consumers a healthy alternative to what is currently on grocery shelves. Whirlybird Granola is free of any artificial ingredients, high fructose corn syrup, or additives. Each small batch is sweetened with locally-sourced Ohio maple syrup and organic agave nectar. Whirlybird Granola also uses extra virgin olive oil instead of canola oil and is produced without genetically modified organisms (GMOs).

Affixed to the flexible package is a collapsible spoon that invites consumers to use the package as a bowl. The product aims to appeal to today’s on-the-go shoppers, where they can rely on the single-serve package as an efficient solution for their quick breakfast and snacking needs. 

Whirlybird Granola’s newest addition to its branded line of products was conceived from consumers’ daily challenge to supplement their diets with nutritionally-sound foods, while serving their busier than ever lifestyles. In an effort to be a major catalyst towards a solution, the new two-ounce package offers convenience, health, satiety and innovation. Adapting with and for shoppers, the collapsible spoon is a feature health-minded consumers will appreciate as they continue to navigate a world that moves faster than ever before.

“Whirlybird’s mission itself speaks to our passion for providing shoppers with health without sacrificing taste. The grab-and-go package allows us to make our way into the hands of even more consumers looking for a solution to their everyday nutritional challenges,” explains Whirlybird founder Christy White. “We’re excited to bring this innovation and expansion of the Whirlybird Granola product line to current fans of the brand, while also expanding our reach to future and potential brand lovers.”

With an annual growth rate of 10.4% between 2006 and 2014, the supermarket fresh prepared foods segment is one of the food industry’s highest performing subdivisions, according to recent studies. The category is primed for growth and innovation, especially as consumers begin to vocalize their desire for increased options that serve their needs for convenience and speed, as well as bold flavor and nutritional transparency.

“Furthermore, consumers are looking for full-disclosure in all ingredients and ethically sourced and processed foods. With Non-GMO Project Verified, Vegan Certified and USDA Organic ingredients, the Whirlybird Granola brand serves just that need. The two-ounce package specifically, with spoon included, taps into this emerging need,” White adds.